ShelfLife June Issue

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In this month’s issue, Emer Healy notes that in a landscape marked by fluctuating economic conditions and shifting consumer priorities, the resilience and efforts of certain brands have shone through, driving their growth and securing their place in the hearts and baskets of Irish shoppers. ShelfLife in association with Kantar celebrates Ireland’s most chosen brands in our 100 Master Brands at Home report.

As British American Tobacco (BAT) Ireland reflects on 200 years of trading in Ireland as PJ Carroll, Donna Ahern talks to country manager David Melinn about the business’ journey of transformation to building ‘A Better Tomorrow’ and a smokeless world.

In this month’s Category Focus’, we look at Forecourt, Crisps and Snacks, Free From.

In our social diary we checkout who’s been out and about this month, plus lots more!

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Shelflife Magazine