ShelfLife December issue 2025

ShelfLife December issue 2025

In our last issue of 2025, Donna Ahern, met with Repak’s CEO, Zoe Kavanagh to discuss the upcoming EU Packaging and Packaging Waste Regulation (PPWR), and how Irish producers, retailers, and consumers can navigate – and benefit from – the path ahead

ShelfLife caught up with Jess Murphy, chef patron of Kai Galway, author of the Kai Cookbook ‘A Love Letter to the West of Ireland’ to talk to her about her role as SOOP brand ambassador.

While redundancy is a legitimate reason to end employment, it also comes with significant legal risks. Caroline Reidy reports.

Nikki Murran shares her recruitment outlook and outlines what the industry can expect in 2026.

From plant-based sweets to doughnut and toffee-flavoured liqueur see our top pick of new and diverse products that food and drink producers have to offer in Ones to Watch.

In this month’s category focus features we look at Best of the Year/Must Stock for 2026 Guide and Reduced Risk.

Check to see who has been out and about in our Social Diary!

The upcoming category features planned for the January edition are;
(Each feature receives print, digital & social coverage)
• ShelfLife C-Store Awards 2025: Full winner & finalist showcase + key insights from Ireland’s top retailers.
• Bottled Water: Wellness-driven shoppers boost demand across still, sparkling & flavoured water.
• New Year, New You / Weight Management: Consumers seek healthier choices after the festive season.
• Packaged & Cooked Meats: Premium cuts and quality credentials drive renewed shopper interest.
• Vegan & Vegetarian: Plant-based demand surges with Veganuary and meat-free trends.
• Kombucha & Gut Health: Digestive wellness goes mainstream with fermented drinks and foods.
• Coffee Capsules: At-home café culture continues to grow with premium and sustainable pods.
• Banking & Financial Services: Digital payments rise—opportunity to highlight frictionless, secure solutions.

To find out more, contact the sales team – ian.mulvaney@mediateam.ie and/or mark.morgan@mediateam.ie