Sensations TV Now Awards
Walkers Sensations will once more add a touch of posh to the glamourous TV Now Awards, airing on TV3 this month
16 April 2009 | 0
Sensations will once again sponsor the TV Now Awards, which will broadcast in a 90 minute prime time programme on 19 April, on TV3.
The black-tie event is a strategic choice for the brand, providing the perfect platform to communicate Sensations’ new packaging this year, with the tagline “Black is the new white.”
Walkers will be investing a substantial six figure sum in the sponsorship. Xposé, Today FM and the Sunday World have come on board as media partners for the event.