Scally’s Centra trials Eggcheff

The Eggcheff impressed customers with its theatre, speed and simplicity when positioned in a customer-facing environment, drawing strong curiosity and interaction while reinforcing Centra’s focus on fresh, nutritious food to go

Scally’s Centra Tullamore becomes the first Irish retailer to trial Eggcheff, a new food-to-go egg solution

Print

Print

Brand Central

Read More: Centra Culimat The Eggcheff

Scally’s Centra in Tullamore has recently become the first retailer in Ireland to trial the new Eggcheff, a breakthrough foodservice solution delivering fresh, protein-rich egg snacks on demand. The trial, which took place last week, showcased two distinct use cases: a customer-facing activation and a behind-the-deli application—both generating outstanding engagement and a clear point of difference for shoppers.

The Eggcheff impressed customers with its theatre, speed and simplicity when positioned in a customer-facing environment, drawing strong curiosity and interaction while reinforcing Centra’s focus on fresh, nutritious food to go. Behind the deli, the solution proved equally compelling, seamlessly integrating into operations and enabling staff to deliver a high-quality, healthy snack option with consistency and efficiency.

Modern solution

Across both applications, The Eggcheff demonstrated its potential as a modern solution for today’s convenience consumer—offering a warm, freshly cooked, protein-rich snack that aligns with growing demand for healthier food choices without compromising on taste or convenience.

The trial was brought to market by Culimat, a European-based agency specialising in innovative foodservice equipment solutions. Culimat delivered the Irish trial in partnership with Allied Retail, and working closely with David Cleary at CSE Catering, whose expertise and on-the-ground support were instrumental in the successful execution of the showcase.

Speaking following the trial, representatives involved noted the strong customer reaction and operational benefits as key indicators of The Eggcheff’s potential within the Irish convenience and food-to-go market.

With the success of this first Irish trial at Scally’s Centra Tullamore, The Eggcheff now positions itself as an exciting new option for retailers seeking differentiation, theatre, and healthier snack solutions in-store.

Read more: Two stores share best Centra award

© 2025, ShelfLife by Ryan Brennan

Read More: Centra Culimat The Eggcheff

Related Articles

Something & Nothing expands Irish retail presence →

Centra rolls out Sushi Circle →