Say hello to ‘Tayto Snacks’

Jeff Swan, MD of the newly named Tayto Snacks, formerly Largo Foods
Jeff Swan, MD of the newly named Tayto Snacks, formerly Largo Foods

Tayto is without question one of Ireland's most regognised brands. With this in mind, parent company Largo Foods has announced that it will change its name to Tayto Snacks in recognition of its flagship brand.

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12 February 2019 | 0

Largo Foods, leading manufacturer of snack foods in Ireland, has taken the bold step of changing its name to Tayto Snacks, in a move designed to reflect the “strength, longevity and recognition” of its flagship brand, Tayto Crisps. Headquartered in Ashbourne, Co. Meath, adjacent to its 80,000 sq ft manufacturing facility, the company employs almost 400 staff and indirectly supports a large group of industries and jobs across Ireland.

Speaking at the announcement, Tayto Snacks MD Jeff Swan said that the decision to rename the company Tayto Snacks came naturally from conversations he and the company’s other key people were having about business transformation.

“Although our brands have considerable heritage,” Swan said, “we are progressive and passionate about what we do. We want to constantly improve how we create great savoury snacks for our customers. Our new name, Tayto Snacks, better associates ourselves with the category we love, and our most loved, respected, and recognised brand.”

Tayto Snacks is Ireland’s largest snack food manufacturer and distributor, with a broad portfolio of Irish brands that includes Hunky Dorys, Hula Hoops, King, KP, and Perri. The company produces over 2 million snack products each week, which are sold throughout Ireland, the UK, Europe, Australia and the Middle East.

Tayto Snacks sources almost 30,000 tonnes of potatoes from Irish farms each year.  The potatoes, which are primarily sourced from farms based in Meath, Dublin, Louth and Wexford, equate to approximately 10% of the nation’s annual potato crop.

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