Rugby star Stockdale announced as Maxol ambassador
Maxol has announced its first-ever ambassador programme, with professional rugby player Jacob Stockdale revealed as brand champion for the next three years.
28 May 2019 | 0
Ulster and Ireland rugby star Jacob Stockdale has been unveiled as Maxol’s first-ever brand ambassador, in an announcement the company says reflects its support for grassroots rugby over the past 27 years. The collaboration, set to last three years, is set to enhance the Maxol Group’s association with rugby as it evolves its sponsorship porfolio. More announcements are planned for later in the year.
To mark the announcement, Stockdale took part in a media briefing in Dublin where he was put through his paces by broadcaster Matt Cooper in a Q&A that revealed his love, not only for rugby but for golf and dogs. He also divulged that he’s quite partial to a protein-filled, fresh deli sandwich and freshly-brewed coffee when he’s ‘on the go’.
Brian Donaldson, CEO of The Maxol Group said Jacob Stockdale is a fantastic ambassador for rugby who represents everything that is great about the game. “We know that he is going to be a great ambassador for the Maxol brand,” said Donaldson. “He’s an excellent role model and a credit to his profession, and we are thrilled to have him on team Maxol.”
“Maxol is an iconic, home-grown brand,” said the rugby star. It’s a family-owned, community-based business that has been involved with grassroots rugby for many years. And it does great coffee, which is a big plus.
“I also appreciate the fact that Maxol has a strong history and brand legacy,” he added, “and that it’s a fourth-generation business looking ahead to the next generation.
“That ethos really appeals to me and that is why I’m proud to team up with the Maxol team.”
The unveiling follows the company’s recent announcement of a significant investment of €100 million into the redevelopment of much of its network including a brand refresh and new menus including healthy options, as well as the introduction of its new exclusive coffee blend, Rosa in the Republic of Ireland.