Richmond points to premium with Fever-Tree Mixers

Fever-Tree mixers - pioneering a new premium mixer drink category worldwide.
Fever-Tree mixers - pioneering a new premium mixer drink category worldwide.

Richmond Marketing has introduced a range of mixers to the market under the Fever-Tree brand, 100% natural and free from artificial flavouring or preservatives.

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30 May 2013

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Many mainstream mixers use the artificial sweetener saccharine which has a cloying after-taste and will compromise the best spirits, claims the company, but Fever-Tree has a uniquely refreshing taste and aroma by using the very best ingredients sourced from across the globe. It uses the purest source of quinine, aromatic botanicals and spring water.

Fever-Tree mixers use champagne-style carbonation to create smaller more plentiful bubbles than most tonics.

Launched in 2005 and pioneering a new premium mixer drink category worldwide, Fever-Tree has averaged two new products per year. It’s available in 38 markets globally and is now served in seven of the top 10 restaurants in the world, claims the company.

Fever-Tree was founded by Charles Rolls (ex Plymouth Gin) and Tim Warrillow under a simple premise: with huge growth in premium and super premium spirits, in contrast the mixer category has been dominated by one global brand, considered a ‘forgotten’ category with flat or declining sales. Fever-Tree was designed to change this status quo and put the quality back into the mixer category.

For more information please contact Richmond Marketing on 01 6233222.

 

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