Rays of gold rain or shine
Today FM weather will be sponsored by Dairygold Soft Real Butter for six months, reaching over half a million listeners each day
11 February 2009 | 0
Dairygold Soft Real Butter is sponsor of Today FM Weather for the next six months, as of Monday 5 January. Recent JNLR figures show that 549,000 listeners tune in daily to the national station and over 1 million tune in each week.
The contract, which is to last for the first half of 2009, is valued in excess of €200,000. Todayfm Weather reports run daily from 6am until midnight and offer is great exposure to the key demographic of 20 to 44 year olds, providing Dairygold Soft Real Butter with the type of reach and frequency that will create a very high awareness nationally.
Today FM sponsorship manager Frank Dillon comments: “We are delighted to have secured Dairygold as sponsor of our weather bulletins. Both Dairygold and Today FM are hugely successful Irish brands. Today FM is the number one radio station for under 45s in Ireland and we are sure that this partnership will be mutually beneficial for both parties.”
Ruth Hayes, marketing manager, Dairygold Soft Real Butter says:“Dairygold Soft Real Butter is delighted to be coming on board as sponsor of the Today FM Weather. Dairygold Soft Real Butter and Today FM Weather are the perfect synergy as both convey something uniquely real and Irish. The weather may not be as temperamental as we’d like it but we can assure consumers of a butter that is more convenient to use on a daily basis, 100% Pure and Delicious.”
The 12 month sponsorship package includes 19 credited stings per day plus pre-promotional spots across the Ian Dempsey and Tony Fenton Shows during the period.