Rapid growth for Halloween pop-up shop brand

Halloween HQ now has 16 pop-up stores across the country

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20 October 2016 | 0

Ireland’s retailers recently gained a few new competitors for Halloween sales – pop-up shop Halloween HQ has opened up 16 outlets across the country in time for the celebrations of all things spooky.

The brand which offers a one-stop-shop for Halloween parties, has grown from one store in Cork in 2012. It also received a growth spurt from last year when it had nine Irish and two UK shops.

The Irish Times reports the chain, which now has 100 full- and 100 part-time jobs, will have outlets in Dundrum Town Centre, Liffey Valley Retail Park, Liffey Valley Shopping Centre, Jervis Shopping Centre on Henry Street in Dublin, Charlestownshopping centre, Northside shopping centre, Athlone Town Centre,Newbridge, Naas, Kilkenny, Mahon Point, Cork, Patrick Street, Cork, William Street, Limerick, Castlecourt, Belfast, and in Newry. Its goods are also available online at www.thehaloweenhq.com.

Earlier this year, Halloween HQ merged with UK firm Calendar Club to establish what it claims is the largest chain of Halloween stores outside of the US.

The Halloween market has grown quickly in Ireland and the UK to reach around £400 million (€443m) having been valued at just £12 million (€13.3m) in 2000.

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