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Pictured: The 48 Irish producers at a workshop in Lidl HQ in Tallaght, County Dublin (Photo by Andres Poveda)

Edward Dillon offers a special promotion on Carmen Reserva, Cassidy also does a good deal on certain bulk buys, while the Gold Stars are top for Christmas



11 December 2009

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New Carmen Reserva

Edward Dillon & Co have has developed a special Christmas promotion exclusively for NOffLA members to celebrate the introduction of the new range of Carmen Reserva wines. Participating outlets will receive a free case with every five cases purchased and those who create a floor display of the range will be included in a competition to win E300 retail value of new Carmen Gran Reserva wines.

Cassidy Wines

NOffLA members can enjoy an exclusive promotion on a range of wines from Cassidy Wines throughout December. Cassidy Wines are offering a free case with each case of seven cases of Errazuriz Estate wines purchased, while two free cases are offered with every 10, and five free cases with every 20 purchased. Cassidy Wines is also offering one free case with each ten purchased or three free cases with every twenty purchased from a range of wines, including Marqués de Cáceres, Alamos, Yalumba Y Series and Turning Leaf.

Gold Star Wines

The winning Gold Star Award wines, announced at The Irish Wine Show on 29 September, remain the focus for Christmas sales opportunities for many NOffLA outlets. With more than 500 wine varieties to choose from in the typical off-licence, the task of assisting customers to make a choice that best suits their personal preferences and their pocket is greatly facilitated by these awards. The awards are aimed at enhancing and complementing service and adding value to the customer proposition, by identifying the range of wines that have received the endorsement and imprimatur of qualified wine experts.

This collection is supported by striking POS and will be marketed extensively in the run up to Christmas. Sample POS has been sent to NOffLA members and includes customer wine guides, neck-collars and posters, all of which can be ordered direct from the NOffLA office.



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