Products and Suppliers of the Year

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This year's ShelfLife C-Store Awards winners in six product and supplier categories, as voted for by retailers


Brand Central

9 January 2009

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Best c-store marketing campaign

Category nominees:

  1. Cadbury Wispa
  2. Lucozade Sport
  3. Lucozade Alert
  4. Carlsberg
  5. Cadbury Dairymilk
  6. National Lottery
  7. Powerade
  8. Red Bull
  9. Avonmore
  10. Freshways

Back by popular demand, Cadbury Wispa is this year’s Best C-Store Marketing Campaign. A legend was reborn on 6 October when the chocolate bar that got over 40,000 people talking on Facebook alone officially returned.

During Wispa’s short come back in 2007, some 3,006,288 bars flew off the shelves around Ireland. This record breaking success awarded Wispa a place in the brand hall of fame, as the first Cadbury brand brought back by consumer demand and the biggest ever of its kind in Ireland.

The return was celebrated by many in different ways, including a Wispa McFlurry ice cream at McDonalds which was on sale throughout the month of September.


 Best retail technology application

Category nominees:

  1. Leaders Enterprise
  2. Retail Solutions
  3. CBE
  4. Merit Solutions
  5. Stationmaster
  6. Payzone
  7. Mercury Systems
  8. Forecourt Systems
  9. Symbol Technology
  10. Western

Winner of ShelfLife C-Store Awards Best Retail Technology Application, Leaders Enterprises Ltd (Leaders) specialises in providing quality EPOS solutions to convenience, forecourt, supermarket and general retailers throughout Ireland.
With a strong focus on new technology, Leaders helps retailers, through the use of their systems, to increase store margins, reduce overheads and improve operational efficiency.

In addition this year to winning the ShelfLife award for Best Retail Technology Application, Leaders also gained ISO 9001 certification, and affirmed its status as the first “Guaranteed Irish” POS solution provider.
Leaders is the accredited supplier to some of the most progressive retail groups in Ireland including BWG Foods Ltd, Art & Hobby Group and the €2 chain.

Serving the Irish retail market since 1991, and with EPOS systems installed in OVER 500 stores nationwide, Leaders is one of Ireland’s leading providers of retail solutions.

The company has achieved its market position by providing its customers with proven technology solutions, backed up by excellent customer service.

For more information on how your business can benefit from a modern EPOS solution, call Leaders Enterprises Ltd on 01 4605040 or visit

C-store wine of the year

Category nominees:

  1. Jacobs Creek
  2. Blossom Hill
  3. Santa Rita
  4. Wolf Blass
  5. Hardys
  6. Rosemount Estate
  7. Eaglehawk
  8. Santa Helena
  9. Bend in the River
  10. Castillero del Diablo

The C-Store Wine of the Year 2008 was awarded to Australian winemaker Jacob’s Creek, from the vineyards of Barossa Valley since 1847.

The philosophy behind Jacob’s Creek is to offer a fresh, fruit-driven, easy drinking wine that can be consumed without years of cellaring. Jacob’s Creek wines promise always to over deliver in quality for the price and every aspect of the winemaking process is geared to achieve this result.

Supplier of the year

Category nominees:

  1. Cuisine de France
  2. Cadbury
  3. Coca-Cola
  4. Kerry Foods
  5. Gleeson Group
  6. Mars Ireland
  7. Britvic International
  8. Pat the Baker
  9. Allegro
  10. Richmond Marketing

The ShelfLife C-Store Awards Supplier of the Year 2008 award goes to Cuisine de France, for the sixth consecutive year! This award represents the ultimate accolade for Cuisine de France as it is voted by retailers and customers.

Cuisine de France would like to extend sincere thanks to all the retailers and customers who voted for it once again this year. Cuisine de France would also like to acknowledge all its employees whose joint efforts and continued focus on customer service has led to the receipt of this important award for the sixth year running.

Best new product launch


Category nominees:

  1. Kit Kat Senses
  2. Cuisine de France Secret Centre Muffins
  3. Red Bull Cola
  4. Ribena 100% Juice
  5. Burn
  6. Creme Egg Twisted
  7. Gillette Fusion
  8. Tayto Velvet Crunch
  9. Oreos
  10. Avonmore Supercheese

The latest addition to the KitKat range, KitKat Senses is winner of the ShelfLife C-Store Awards Best New Product Launch 2008! Since it’s launch, over four million bars have been sold and it has already become a must stock item for all retailers.

With significant investment planned for the coming year, KitKat Senses is set to continue its strong growth in 2009. A hazelnut praline and chocolate bar, KitKat Senses was specifically created to appeal to women looking for a lower calorie chocolate snack. At only 165 calories it is the perfect choice for a light, yet indulgent break.

C-store product of the year

Category nominees:

  1. Coca-Cola
  2. Benson & Hedges
  3. John Player
  4. Volvic
  5. Lucozade
  6. Marlboro Lights
  7. Avonmore Milk
  8. Tayto
  9. Brennans Bread
  10. Pat the Baker

2008 was another successful year for the iconic brand Coca-Cola Classic, achieving positive growth for the third consecutive year. Contributing to this was the exceptional execution of various campaigns throughout the year including, ‘Million Bottles 3’, ‘Coke and iTunes’, and ’Coca-Cola Blastbeat’, alongside exceptional creative advertising.

The 2008 Christmas activation was arguably the best yet. Christmas represented the highest period for brand affinity and 90% of the population said they enjoyed the newest Coke Christmas TV commercial. Coca-Cola invested over €1 million in its Christmas media campaign, including new innovation on bus shelters, with sonic and fibre-optic units that lit up and played the ‘Holidays are coming’ soundtrack when anyone walked in.

Coca-Cola regular drinkers increased to over 1.5 million people during the Christmas period, meaning it had presence in 30% more homes and brand Coca-Cola increased its drinkers by quarter of a million.





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