Pringles and Movember ask people to pop, share, chat to support men’s mental health

The snacking brand will donate a minimum of €45,000 to this year’s Movember campaign

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Brand Central

2 November 2021 | 0

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Pringles has announced it is supporting leading men’s health charity Movember for the first time in Ireland.

The brand is encouraging shoppers to start a conversation over a can of Pringles by offering a voucher for a free small can (40g) with every standard can (180g or 200g) bought from 1 – 30 November in Tesco stores across Ireland*. Pringles fans will be encouraged to send the voucher directly to a friend, along with some useful advice from Movember on how to approach difficult conversations. The exclusive Tesco offer will be supported by impactful POS displays in key locations in stores across Ireland. To claim the 40g can, simply visit www.pringlesgiveacan.ie and upload your receipt from Tesco along with the recipient’s details.

Research conducted by Movember found that nearly 60% of men never, or very rarely speak about their mental health. The research also found that Covid-19 has had a significant impact on the emotional well-being of men, particularly among young men aged 18-24 with over 63% claiming their mental health has been impacted by the global pandemic, while 62% of those aged 35-44 also felt it had an adverse impact on their emotional well-being. With such shocking figures, Movember’s vital work has never been more important.

Together, Pringles, Tesco and Movember are aiming to drive more open conversations around mental health and encourage people to ‘Pop, Share, Chat’.

Pringles has also announced that it will be donating a minimum of €45,000 to the charity to support its important initiatives which help change the face of men’s health and fight for men to live happier, healthier and longer lives.

“We’re very proud to partner with Pringles for this great initiative and to help men have open and honest conversations on mental health,” said Richard Wood, category director, Tesco Ireland. “Movember is an incredible organisation, and we look forward to helping support them with their campaign this year, through this exclusive initiative in our stores this month.”

For its partnership in the UK last year, Pringles’ mascot Mr. P shaved down his moustache for the first time since his launch in 1968.  Pringles revealed his new makeover across social media pages including Instagram, Facebook, and Twitter, and he also joined a host of other well-known faces who grew a mo to support the charity throughout November.

“We’re delighted to partner with Movember for another year to support the charity and the incredible work it does to support men’s health,” added Sarah Ferguson, Ireland General Manager at Kellogg. “We hope that by giving people the chance to send a free Pringles voucher to a friend through Tesco, we encourage people to check in with each other and start conversations they wouldn’t have otherwise had.’’

*(Valid until midnight 30/11/21)

 

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