Powers launches new advertising campaign

Powers’ new ads are based in the iconic Dublin pub
Powers’ new ads are based in the iconic Dublin pub

Iconic Dublin pub Kehoe's is at the centre of the new campaign, reflecting the genuine Irish attitude of Powers

Print

PrintPrint
Off-trade

10 February 2009 | 0

Share this post:
 

advertisement



 

Powers Whiskey has announced it will be launching a new advertising campaign in February 2009. The new Powers Whiskey ‘Now You’re Talking’ advertisements were shot in Kehoe’s on South Anne Street, Dublin.  

The new Powers ads will be supported by a fully integrated marketing campaign, incorporating print and outdoor advertising, as well as an intensive PR campaign.

Commenting on the new Powers advertising campaign Emma Donnellan, brand director, Irish Distillers Pernod Ricard, said: “Kehoe’s was the perfect location choice for the Powers ads as it mirrors a lot of the Powers brand characteristics – it is genuine, approachable and authentically Irish." 

 

advertisement



 
Share this post:



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑