Post-Christmas cheer for SuperValu
SuperValu and the discounters Aldi and Lidl continue to thrive, while Tesco's share dips to 26%, according to the latest Kantar Worldpanel figures
Print17 February 2014
The latest supermarket share figures from Kantar Worldpanel in Ireland, published for the 12 weeks ending 2 February, show SuperValu performing strongly, increasing its market share to 20.1% from 19.9% despite a slowdown in overall grocery spend. Aside from Aldi and Lidl, SuperValu is the only grocer in growth.
Mark Thomson, business unit director at Kantar Worldpanel, explains: "Amid a challenging market backdrop, SuperValu continues to maintain solid growth ahead of the market at 0.7%. It has benefitted from welcoming around 30,000 new customers to its stores, with 63% of the Republic of Ireland now doing their grocery shop with the retailer. The store’s increased prominence is key as 24 Superquinn stores convert to the SuperValu fascia this month."
Tesco’s market share has dipped from 27.7% to 26%, despite 87% of Irish shoppers frequenting its stores – more than any other retailer. Dunnes and Superquinn have both lost ground with shares standing at 23.8% and 5.1% respectively, while the discounters continue to thrive. Aldi has increased its share points by 1.3% to 7.2%, with Lidl holding 6.6% of the market.
Thomson continues: "This slowdown in spending is partly linked to price inflation which has halved from the heights of 6% last year to 2.9%, slightly ahead of inflation in Britain which stands at 2.1%. The fall in prices across vegetables is still a contributing factor to the performance of the grocery market, with shoppers spending €12 less on fresh vegetables compared with the same period last year. Although levels of inflation are reducing in Ireland, the financial pressure on people’s budgets remains an important factor in deciding where people shop, and what they are buying."
Commenting on the results, Martin Kelleher, managing director, SuperValu said: "Shoppers continue to vote with their feet and are choosing SuperValu because of our unique combination of value, fresh food leadership and our commitment to Irish suppliers and local communities across the country. By continuing to put the customer first, we hope to maintain the momentum behind SuperValu, which has seen the brand grow 30% over the past ten years."
"Since we changed the name of the 24 Superquinn stores last week we have seen a positive response from customers. This is encouraging in the context of the €20 million in-store investment programme we have planned."
Aldi said it also welcomed the news that Kantar Worldpanel’s latest results confirm it is "Ireland’s fastest growing supermarket since July 2008".
Rob Farrell, Aldi’s group buying director said, "Aldi has always been confident of its ability to give consumers what they want; exceptional quality own-brand groceries at guaranteed low prices. More and more shoppers are recognising that swapping to Aldi means genuine savings on brand-quality products without any compromise on quality. It’s exciting to see consumers continuing to discover and shop with Aldi as we grow in Ireland."
Aldi has tripled its annual spend on Irish products over the past five years, helping maintain over 22,000 jobs across the Irish food industry.
Related Articles
Mars Ireland partners with PRL to launch Net Zero warehouse in Dublin →
Avonmore launches ‘Vitamins and More’ beverage →
Centra ‘lights up’ stores nationwide with simple savers offers →
Fans 0
Followers