Polish number one launches new four pack
The number one premium beer brand in Poland, Zywiec, is launching a can four-pack for the off-trade, available from Heineken Ireland
8 July 2009
Heineken Ireland has recently strengthened the Zywiec brand with the launch of a new sleek four pack for the off-trade.
The new four pack which retails at €7.99 is being introduced in response to consumers who appreciate convenience and value.
Heineken Ireland invites retailers to celebrate Poland’s longest known tradition, ‘Name Day,’ with Poland’s number one premium beer, Zywiec. Names appear on almost every Polish calendar to indicate the feast day of the saint you were named after.
Name Day celebrations in Poland are similar to birthdays and traditionally are social occasions where family and friends gather at the celebrant’s home. To coincide with the recent launch of the new four pack, Zyweic will be undertaking certain Name Day above the line and consumer competition activity.
Zywiec is a genuine Polish beer much enjoyed by Polish communities throughout the world. It has an aroma of hops with some lemon hints, and pronounced malt character on the palate. At 5.6% ABV it is a real beer with a distinctive, eye-catching label.