Planet of the vapes

With the new year fast approaching, many consumers will be keen to reduce or quit smoking and vaping can provide an important tool in their arsenal to achieve this aim. The manufacturers highlighted here are delivering high-quality, fully tested and comprehensively regulated vapour products, with a range of flavours available, in order to meet adult consumers’ needs, writes Gillian Hamill


Brand Central

14 January 2022 | 0

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The popularity of vaping products and e-cigarettes has soared in recent years, with thousands of Irish people swapping cigarettes for an electronic alternative. In 2019, The Healthy Ireland Survey, which was funded by the Department of Health, stated that 5% of the population use e-cigarettes. The survey showed that many Irish smokers switched to the practice in order to cut down and eventually eliminate cigarettes from their lives. Indeed, 38% of those who made an attempt to quit smoking in 2019 used vaping to do so.

Further surveys have since consolidated these trends. According to the ‘National Drug and Alcohol Survey (NDAS) 2019-2020’ which is likewise funded by the Department of Health, more than one-half (55.9%) of vapers were ex-smokers, while 39.6% were current smokers, and just 4.5% had never smoked tobacco.

Quitting smoking

Published in August 2021, The NDAS 2019-2020 findings show that the main reason cited for starting e-cigarette use was to help quit smoking (59.9%), with the second most common reason being ‘To try to cut down on the number of cigarettes I smoke’ (11.9%) and the fourth most common reason being ‘To try to stop me going back to smoking’ (5.1%).

The most recent ‘Healthy Ireland Survey’ findings from the Department of Health also show that only 1% of non-smokers are current vapers. Vaping is being used by adult smokers looking to get off, and stay off, cigarettes, a fact confirmed by the Health Minister Stephen Donnelly who said that “e-cigarette prevalence remains relatively low at 5% of the population and primarily consists of current and former smokers”.

The NDAS findings also show that the average Irish vaper is aged 35 plus, with low regular use reported in the 15-24 age bracket.

“Vaping has helped 93,000 smokers give up cigarettes for good,” says BAT Ireland’s country manager Simon Carroll. “Vaping is a better and less risky alternative to smoking, and has an important role to play in reducing tobacco-related harm. According to the last Healthy Ireland Survey by the Department of Health, vaping was used by 38% of successful quitters, compared to the 10% who used NRT. Almost four times as many successful quitters used vaping.”

To mark World Vape Day in May 2021, BAT also published a comprehensive review of the scientific evidence for vaping products (e-cigarettes), their potential health effects and their role in reducing the harm caused by tobacco use.

According to the company, the review shows that, over the past decade, the number of people who incorrectly believe vaping is as harmful or more harmful than smoking conventional cigarettes has risen in Europe, the UK and the US. This is despite several scientific reviews*, published in the same period showing that vaping products manufactured in accordance with quality standards present less risk to health than cigarettes*.

According to population modelling studies cited in the review, a significant reduction in premature deaths could be achieved if current smokers switched exclusively to vaping, rather than continuing to smoke. These modelling studies use population data and simulations to project the health-related outcomes associated with the long-term risks of smoking versus vapour use over time.

Effectively competing

This review highlights that vaping products can effectively compete with combustible cigarettes by providing nicotine and the sensorial enjoyment sought by smokers. As a result, access to high-quality, extensively tested and well-regulated vapour products is crucial. However, vaping will only be considered a compelling alternative to smoking if public health institutions unambiguously and accurately inform smokers that switching completely to vaping can reduce their health risks.

The paper also reviews current vapour product regulations, and notes that these regulations largely relate only to labelling, ingredients and taxation – but not manufacturing standards. This has resulted in highly variable product quality standards globally. The review stresses the need for consistent product manufacturing regulations and the universal adoption of robust product stewardship standards by manufacturers with the aim of increasing public confidence in vaping.

*(Source: McNeill et al. London: Public Health England, 2015; McNeill et al. London: Public Health England, 2020; National Academies of Sciences Engineering and Medicine Public health consequences of e-cigarettes. Washington, DC: National Academies Press, 2018)

Commitment to high quality

Logic’s e-liquids containing nicotine salts are designed to create a richer vapour

Since JTI launched Logic Compact two years ago, the brand has consistently innovated, added new flavours, and grown its product range to meet adult consumers and customers’ needs.

This year has been no different; JTI launched the Logic Compact Intense Starter Kit in March. Designed especially for your customers, it includes four intense flavours to discover: American Tobacco, Peppermint, Berry Mint and new Banoffee. Logic’s e-liquids containing nicotine salts are designed to create a richer vapour which some adult consumers find more enjoyable and satisfying versus vaping e-liquids without nicotine salts.

In July, the flavour range extended with three new Logic Compact flavours: American Tobacco, Apple, and Banoffee available in 12mg/ml nicotine

The vaping category has continued to grow and evolve; one aspect that remains is JTI’s commitment to providing high quality products that meet strict standards. The team don’t stand still at Logic so watch this space for more exciting news next year.

JTI’s Salesforce and its customer services team is on hand to provide expert support and advice about the Logic range and help retailers maximise vaping category sales. You can order Logic products through the web ordering portal JTI Engage, your local JTI trade marketer, by calling JTI customer services on 01-404-5400, or through cash and carry.

No fill, no fuss!

The Hale Go allows consumers to enjoy Hale’s eLiquid range in a no fill, no fuss, easy-to-use pod device

Hale Go was developed with a single core mission in mind, to bring Ireland’s best-selling eLiquid range to the market in a no fill, no fuss, easy-to-use pod device. The Hale Go is the only pod device available pre-filled with Hale eLiquids.

This means Ireland’s number one eLiquid, Hale, is now available for the first time in a pod system, exclusively in the Hale Go range.

Hale offers the only Guaranteed Irish eLiquid

Hale offers adult consumers a number of advantages. Firstly, Hale is the only Guaranteed Irish eLiquid. The brand’s superior battery technology also ensures faster charging with better power to liquid ensuring a smoother taste. Supersized pods also give the Hale Go 185% more liquid than Juul.

The product has been designed in Ireland for Irish consumers, meeting their needs and demands for easy, simple, plug and play vaping.

The Hale Go offers the following specifications:

  • Battery capacity: 400mAh
  • Battery power: 10.2W
  • Pod capacity: 2.0ml
  • Puffs per pod: 300 puffs
  • Charge time: 60 mins
  • Coil resistance: 1.2ohm

With universal USB Type-C charging, Hale Go has a lightweight, aluminium alloy body, and its buttonless design is both compact and easy to use.

Power of creativity

Vuse has a revamped brand look and feel

As Vype, the popular vaping brand had one purpose – inspire consumers with high quality vaping products.

As Vuse, the company has raised the bar – becoming one global brand that is connected and aligned with the ever-evolving needs of those consumers. Through a revamped brand look and feel, and more flavours for your customers, Vuse believes it perfectly demonstrates what the power of creativity and innovation can bring to your store and customers alike.

Find out more at

*(For adult smokers and vapers only. Vype\Vuse e-cigarettes contain nicotine which is addictive. 18+ Only. Read leaflet in pack)

Balanced debate on vaping needed, says Vape Business Ireland

As Government targets a Tobacco Free Ireland by 2025, the need for balanced and evidence-based debate on vaping as a harm reduction tool has never been more important. That’s the message from Vape Business Ireland (VBI) to Taoiseach Micheál Martin TD who in October of this year opened the Leadership Summit on Tobacco Control hosted by the advisory board of the World Conference on Tobacco or Health (WCTOH).

Central to the event programme was a discussion on the successes and challenges of regulating vaping products. “This event will act as the curtain raiser to the 18th World Conference on Tobacco or Health (WCTOH) rescheduled to take place in Dublin next year,” said VBI spokesperson, Eoin O’Boyle. “Ahead of both events, we once again reiterate to Government the importance of not being obscured by one-sided commentary in relation to vaping products. Daily our members continue to see the significant role vaping is playing as a less harmful alternative in helping Irish people switch away from smoked tobacco products.

“We know from Healthy Ireland research that 41% of Irish people who successfully quit smoking over a twelve-month period did so using vaping products, making vaping the most successful quit tool after will power alone,” he added. “This evidence is further supported by Public Health England’s (PHE) seventh independent report on vaping published earlier this year which found that quit rates involving a vaping product were higher than any other method in every region in England.

“In the context of today’s event and the forth coming pre-legislative scrutiny process of the Public Health (Tobacco and Nicotine Inhaling Products) Bill, we want to remind the Taoiseach and Minister’s Stephen Donnelly TD and Frank Feighan TD why it’s vital that a well-rounded approach is taken to inform health policy making on vaping products,” O’Boyle continued. “Failure to do so could have a potentially damaging effect on over 240,000 Irish vapers, the majority of whom have made the choice to switch to vaping to help reduce smoking as well as smokers who are currently trying to quit.”

For further information about Vape Business Ireland, visit:



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