PJ Carroll appoints general manager
Benefiting from a wealth of international experiences, Robert Derkacz has now been appointed general manager at PJ Carroll.
Print15 February 2011
With a career at British American Tobacco (BAT) spanning more than fifteen years, Robert Derkacz is well placed to take on the role of general manager at PJ Carroll.
Having started his career in Poland as a BAT sales representative, Robert then built on his experience within the marketing department, both in Poland and at a senior regional level. Demonstrating strong commercial acumen and leadership skills, in his role of integration director, Robert played an instrumental role in the successful incorporation of the Scandinavian Tobacco (STK) business into BAT.
Robert was also responsible for building a powerful sales and trade marketing organisation, as well as shaping BAT Poland’s marketing strategy when he later took on the role of head of trade.
Robert commented: “I’ve been lucky enough to work in a number of countries during my career at BAT. This new position as general manager at PJ Carroll is a wonderful opportunity for me to get to know the tobacco trade in Ireland and share my international experiences and commercial best practice. I’m excited about working with the team and all our trade partners to keep the tobacco category strong and growing despite the many challenges we face, not least of these being the very high level of illicit trade which is negatively impacting all our businesses.”
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