Persil supports Ireland’s first Mud Run

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Irish TV presenter Lorraine Keane at the Forty Foot in Dublin’s Sandycove (Photo : Justin Farrelly)

Persil supports some "good clean fun" in aid of MS Ireland.


Brand Central

18 February 2010

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PersilPersil is supporting Ireland’s first Mud Run in aid of MS Ireland. It will take place on Saturday 27 February at Mondello Park, Naas, Co. Kildare. The 5km course, normally used for off-road driving, will take participants through fields, mud pits, water holes and over a series of obstacles. Everyone from first-timers to serious athletes, are encouraged to join in the fun and get down and dirty for MS Ireland.

Dermot Walsh, product group manager at Unilever said: “We’d encourage anyone with a sense of fun and adventure to sign up today, have some good clean fun and let Persil look after the laundry!”

Novelty prizes for the first male and female to finish will be presented on the day as well as prizes for the cleanest, dirtiest and person who raises the most money for MS Ireland. Registration for Mud Run is now open by visiting Participants are asked to raise Û150 before taking part in the event.



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