Persil celebrates its centenary

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Brand Central

Persil is celebrating its 100th birthday. As the first commercially available laundry detergent in 1909, Persil has proved a constant innovator, from helping abolish ‘wash day’ at the turn of the century, to being the first detergent to feature a man in TV advertising. Persil has stayed at the forefront of technical invention to deliver the best cleaning results. The website www.persilplay.ie provides Irish parents with outdoor play suggestions, continuing the theme ‘Every child has the right to play,’ supported by the Irish Pre School Play Association (IPPA). 100th Birthday Persil packs contain free two for one tickets: to Dublin Zoo, Blarney Castle, Liffey River Cruises, King John’s Castle, Bunratty Castle, and National Sealife Centre Bray.

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