Penneys launches new customer app in Ireland
Complete with personalised notifications, real-time stock checks, store information, and curated favourites, all in one platform
Print8 August 2025
Penneys has recently launched its new customer app in Ireland.
The launch marks the next step in the retailer’s strategy to ‘harness the power of digital to support its stores and bring the best of Penneys to more people’.
The retailer explained that customer app offers an immersive browsing experience that makes it easy to scroll through Penneys’ newest trends and style inspiration wherever you are, while the popular stock checker feature lets shoppers instantly see if their must-have items are available at their local Penneys store.
Latest trends
A built-in store locator provides quick access to opening hours and directions, while the favourites feature allows users to save top picks for their next visit, it added.
Customers can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates.
All of this is delivered through an intuitive, ‘user-friendly app design that ensures effortless navigation’.
Commenting, Fintan Costello, head of Penneys Ireland and Northern Ireland, said: “We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family.
“Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere.
“Whether at home or on the go, now it’s never been easier to connect with Penneys.”
‘Steadily investing’
The retailer noted that it has been steadily investing in digital, building on the success of its social media platforms – 26 million followers globally, consistent website growth with 20% of people who visit the website using the stock check feature.
The launch of the app in Ireland reflects a growing demand from customers who want digital tools that complement their in-store experience.
Download the app now by visiting the Apple Store or Google Play Store and searching Primark/Penneys.
Read more: Penneys introduces enhanced family benefits for Irish workforce
© 2025, by ShelfLife reporter
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