Over 3,500 local causes share €1m donation from Tesco Community Fund
30 September 2015
Tesco has announced that so far, over 3,500 local good causes have shared a donation of €1 million since the launch of its Community Fund initiative last year, and the supermarket is now calling for more nominations for good causes countrywide.
Over the last 12 months, customers’ blue token votes have revealed what causes matter most to their communities, with almost 300 different types of causes being put forward for the fund. These nominations per county have shown that midlands customers are ‘Offaly’ tidy in comparison to the rest of the country backing a higher number of local Tidy Town projects within the county. The ‘home of hurling’ stayed true to its name with Tipperary shoppers backing more local GAA clubs than their neighbouring counties, but Kildare too packed a punch championing their local community Boxing Clubs.
Further south, the Cork community were quick to show their favour for their furry friends with Animal Welfare causes topping the poll, while Clare shoppers swung their votes in support of community playgrounds. Louth drummed up support for local Brass Bands while the community in Wexford rallied to give a little help to Elderly Care Services.
In the west of Ireland, Mayo customers get top marks for their support of the local community schools. Elsewhere, the ‘Crystal City’ shoppers came together to help their local community centres which were damaged by a fire earlier this year, with the five Tesco stores in Waterford pooling their funds to support a renovation campaign.
In 2009, The Irish Nonprofits Knowledge Exchange (INKEx)* reported that there are at least 11,900 non-profit organisation in Ireland. In the last year, Tesco says the Community Fund has supported 3,500 or almost a third of similar causes and community groups.
Henry Dummer, marketing director, Tesco Ireland said that while “some people might feel we’re too big to care”, the retailer remains “big on the things that matter to our customers, community being one of them”. Tesco launched a new TV advert on Tuesday, 29 September which highlights this message.