Outcider gets ready for summer with two new pack formats
Outcider is kicking off a six-figure campaign that will support retailers across Ireland and Northern Ireland this summer
Print23 May 2025
Outcider is giving consumers more options this summer with the launch of two new pack formats into Ireland’s off trade.
The new cans come in 4x440ml and 10x440ml packs and will be available across major retailers including Tesco, Dunnes, Supervalu, Centra, Circle K, Eurospar, Spar, Londis and Mace as well as off-licenses in the coming weeks.
The new cans come in 4x440ml and 10x440ml packs
Fresh and intense
Outcider offers a refreshing take on traditional cider with a fresh and intense apple flavour.
The cider is ‘double filtered to ensure a crisp, refreshing taste which has the perfect blend of bitter sweet apple notes and is proving popular amongst younger cider drinkers’.
Mario Ilha, channel marketing manager for Outcider, said: “With summer and festival season around the corner it is fantastic to have two new pack formats in several leading stores throughout Ireland.
“Outcider continues to perform really well here so to be able to give consumers a greater choice is important to us, especially in time for summer.”
Six-figure campaign
To celebrate the launch Outcider is kicking off a six-figure campaign that will support retailers across Ireland and Northern Ireland this summer and includes in-store and retail media, digital media, competitions as well as gift with purchase featuring an Outcider phone pop-socket.
The new packs will be available in Republic of Ireland and Northern Ireland, where it is has the highest rate of sale of all ciders1.
[1] CGA, 12 w/e 31.08.24
Read more: Cider industry calls for excise duty cuts – Drinks Ireland
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