Offbeat Donuts partner with Circle K

Offbeat's new partnership with Circle K will see three brand new scratch bakeries, bringing the total workforce to 160 people

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Brand Central

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29 April 2025

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Offbeat Donuts has recently partnered with Circle K to open three brand new scratch bakeries in key forecourt locations across the country.

The new bakeries are now open at prime Circle K locations in M9 Kilcullen, M6 Athlone, and M11 Gorey.

At each location, customers can enjoy the full Offbeat experience — watching donuts being baked, topped, and decorated fresh on-site throughout the day.

This interactive bakery concept brings Offbeat’s range of patisserie-style donuts to life right in front of customers’ eyes.

A sweet partnership

Each new bakery will create over 10 new jobs locally, bringing Offbeat’s total Irish workforce to over 160 people. The move also signals a strong expansion outside of the brand’s Dublin and Cork base.

Brian O’Casey, co-founder of Offbeat Donuts, said: “We are very excited about this opportunity to work with Circle K to bring this new scratch donut bakery concept to market. It showcases what Offbeat Donuts does best – local, artisan, in-store scratch baking with the finishing and topping of the donuts on-site.

“You can see consumers engaging with the baking process and getting excited when they see their favourite donuts being made in front of them. It’s also fantastic to see Offbeat opening in locations across Ireland outside of Dublin and Cork, bringing our unique Irish offering – as well as jobs – to new regions.”

Ciara Foxton, managing director of Circle K Ireland, said: “We’re thrilled to announce our new partnership with Offbeat Donuts, with three scratch bakeries opening at Circle K M9 Kilcullen, M6 Athlone, and M11 Gorey.

“We’re proud to play a part in Offbeat Donuts’ expansion outside Dublin and Cork and in the process, helping to create thirty new jobs for their business.

“This partnership not only builds on Circle K’s expansive food offering but also reinforces our commitment to supporting Irish businesses and communities nationwide, which is a fantastic follow-on from our recent Guaranteed Irish accreditation.”

Read more: Circle K Ireland appoints Cora Lyons as new people director

 

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