Obolon Beer finally arrives in Ireland
The largest domestic Ukrainian beverage producer ‘Obolon’ has partnered with Ireland’s leading independent drinks’ distributor Barry & Fitzwilliam
Print21 February 2023
After partnering with independent drinks’ distributor Barry & Fitzwilliam, the largest domestic Ukrainian beverage producer ‘Obolon’, has now arrived on Irish shores.
After making history when it became the first private company in independent Ukraine, today the brewery is one of the largest in Europe and the largest domestic beverage company in Ukraine.
The war started by the Russian Federation has since forced the company to pivot and find an opportunity to continue its activities.
Despite the extremely difficult work conditions in wartime Ukraine, Obolon tries to support its employees by providing them jobs and salaries, as well as supporting the military who courageously defend Ukraine and European countries at the cost of their own lives.
Today, the sources of artesian water that are available to Obolon are used for water production including free distribution to the military and people in war-torn regions of Ukraine.
Obolon corporate enterprises have already provided more than 3 million litres of water free of charge. However, additional funds are needed to continue providing this assistance.
With this aim, Obolon is launching a project that will allow people around the world to support its noble mission. To provide an additional 4 million litres of water, Obolon aims to raise 1 million dollars through one bottle of beer. Specifically, the last bottle of Obolon Beer brewed in a peaceful Ukraine.
The ‘Last Obolon’ will be auctioned at a Christie’s auction in NYC, with bids starting at $1 million.
As the first privatized brewery in a post-soviet Ukraine, Obolon quickly became the nation’s household beer, synonymous with freedom and independence. Two things that were taken away from all Ukrainians, the night their country was invaded.
The Last Obolon brewed in peacetime holds an unmeasurable symbolic value, especially to those who have a personal connection to Ukraine. But more than that, it offers a way to donate money, help millions of Ukrainians in need of water and to keep this unrighteous war into the spotlight.
Many of the world’s wealthiest people, celebrities, companies and philanthropists have donated amounts far exceeding $1m to Ukraine and are still looking for ways to keep supporting the stricken nation. The Last Obolon helps them do just that.
Barry & Fitzwilliam is very proud of its partnership with Obolon. The first consignment has now landed, and Barry & Fitzwilliam will be donating to Obolon’s noble mission for every bottle sold in Ireland.
“We are very proud to be associated with this venture and we look forward to a successful long-term relationship with Obolon. We are delighted to be able to help the Ukrainian community indirectly,” said managing director Michael Barry.
Barry & Fitzwilliam will be donating on the first Monday of each month to the Irish Red Cross in aid of the humanitarian Crisis in Ukraine based on the case sales for the previous month.
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