Oatly expands direct operations in Ireland
Since March 3, Oatly Ireland has begun directly supplying to Ireland, marking a significant expansion following three years of partnership with Richmond Marketing
Print11 March 2025
As of the 3 March, Oatly Ireland has started suppling the Island of Ireland directly.
This decision to expand formerly into Ireland with its new offices comes after three years of Oatly working with Richmond Marketing in Ireland.
In that time, Oatly sales have grown by more than 50% and its iconic Barista Edition is the #1 selling plant-milk.
Further investment
As well as opening an office, Oatly (a Swedish company and the world’s largest and original oat drink brand, in case you didn’t know) will be further investing in Ireland with several roles, focused on brand building and expanding on its product portfolio.
The investment will be underpinned by a strong marketing function with campaigns due to kick off in 2025 to bolster awareness and engagement with Oatly and the plant-based industry more broadly.
Donal Comerford, Oatly Ireland’s newly appointed country manager, said: “We’re so excited to have opened our new office doors and grow Oatly’s profile across Ireland. Preferences are evolving and whether it’s in store, in a coffee shop or while out on the move, Irish shoppers increasingly expect access to their milk of choice.”
Dairy alternatives
Last year, new research revealed one third of shoppers in Ireland were buying more meat and dairy alternatives than they did three years ago. And the trend shows no sign of slowing down, with three out of ten adults planning to make even more plant-based swaps in the year ahead. *
Oatly is already widely available in supermarkets and the new local team now plan to further build the brand’s presence with independent coffee shops, workplaces and retailers.
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