NutriQuick and Cali Cali Foods to launch Mexican Chipotle Chicken in BWG locations nationwide
Go-to brands for healthy eating are delighted to launch new consumer-led Mexican inspired dish
29 June 2021 | 0
Available from 6 July in BWG stores nationwide, the Mexican Chipotle Chicken meal is a consumer-led innovation inspired by the online followers of NutriQuick and Cali Cali Foods.
As a result of an exciting new collaboration between the two brands, customers will be able to enjoy a succulent Manor Farm Irish chicken thigh served with light and fluffy pilau rice and chunky grilled ratatouille vegetables topped with the Cali Cali Baja Chipotle Salsa. Both Cali Cali Foods and Manor Farm are members of Love Irish Food and while the dish is inspired by the tastes of Mexico, the ingredients and sauces are all produced in Ireland.
This is a first of its kind collaboration of two health-conscious brands in Ireland. “Our two teams have done an outstanding job in just two months developing the Mexican Chipotle Chicken,” said Dean Siney, managing director of NutriQuick. “The meal is full of flavour; it is perfect for work lunches, food on the go and stacking in the fridge for quick yet out of this world delicious dinners.”
Earlier in 2021, both brands started to notice a trend online through user-generated content – consumers were pairing Cali Cali’s range of street food inspired sauces with NutriQuick’s health-conscious meals. As both brands share a similar ethos, that healthy food shouldn’t mean bland food, the teams got together to deliver new innovation to the market offering exactly what their consumers had been requesting, and so, the Mexican Chipotle Chicken dish was created.
“The collaboration between NutriQuick and Cali Cali has been long overdue, and we are delighted to have listened to our consumers on this,” said Tom Gannon, co-founder of Cali Cali Foods.
“Since 2016, the NutriQuick brand has grown from online to mainstream retail and from a small 1,500 sq ft catering kitchen to a 12,000 sq ft manufacturing facility,” he added. “Cali Cali Foods is the fastest growing sauce brand in Ireland. It only makes sense to partner with brands who share the same vision as we do, which is to make healthy eating tasty, interesting and easy while positively impacting society and the environment.”
Solely using Irish ingredients and whole foods, converted into healthy meals at an affordable price, the NutriQuick brand is destined to bridge the gap and ultimately help the people of Ireland improve, as their logo states, both body and mind.
Throughout July, BWG will start rolling out the Mexican Chipotle Chicken in its suite of stores, including Spar, Eurospar, Mace, Londis and XL.