ShelfLife’s pick of the week’s top global industry stories

Heverlee, the historic Belgian pilsner, launches in Ireland this September with premium bottle and can formats nationwide

Ready-to-drink cocktails and hard seltzers are among the fastest-growing categories in the global alcohol market and Ireland is following the trend, Donna Ahern reports

Backed by through-the-line investment, ‘That’s a Recipe for a Life Well Fed’ spans TV, BVOD, social, out-of-home, and in-store activations

With back-to-school season in full swing, demand grows for reliable, sustainable stationery from trusted brands like BIC, Reach and SolvX, helping students start the year prepared and confident, Ryan Brennan reports

Perfect for all the places whiskey belongs but glass doesn’t. Landing in Carry Out this month and in Aldi next month via Grow with Aldi