Brand Central |
Throughout our many store profile interviews conducted across the country, retailers continually tell us the off-licence department is one of the strongest categories within their stores. With limited space compared to specialist off-licences however, reliable sales generators within the convenience sector must combine both quality and value in one
And the nominees...
|
Brand Central |
For any marketing campaign to be successful – particularly in an age when digital ‘distraction’ abounds – a brand must have a firm grasp of its target market's priorities in order to create advertising that resonates with their lifestyles and fulfils their needs
|
Brand Central |
To earn the accolade of C-Store Product of the Year 2018, a brand must deliver the full package. Not only must it be a reliable sales generator, but innovation in both product development and marketing are essential to stay at the top of such a competitive FMCG market
|
News |
Germany discounter becomes first Irish supermarket to introduce "living wage" to all staff
|
Brand Central |
With thoughts of getting fit after the typical festive excesses a top priority for consumers of all ages, January is the ideal time to take a look at the bottled water market and the sponsorships and marketing initiatives that the leading brands have planned for the year ahead
|
|
|
