New marketing director for Heineken Ireland
Print13 June 2012
Sharon Walsh has been appointed marketing director of Heineken Ireland having held the role of marketing manager since joining the company in July 2011. Walsh led the development of the Heineken Ireland brand strategy and operations plan for 2012 and has overseen the development of the new Heineken Cup advertising and sponsorship programmes.
A marketing professional with over 14 years experience in the FMCG industry, prior to joining Heineken Ireland, Walsh spent eight years with Coca-Cola Ireland where she was head of marketing for sparkling brands with responsibility for a portfolio including Coke, Diet Coke, Coke Zero, Fanta, Sprite. Walsh also worked with Diageo Ireland for five years handling marketing for the Baileys and Smirnoff brands.
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