New Irish cider strikes silver at International Brewing Awards
A recently-launched Irish artisan cider has won a Silver Medal in the Cider 5.0% ABV and above category at the International Brewing Awards.
Print11 March 2013
Mac Ivor’s Traditional Dry Cider, launched only last October, was the only Irish business to receive a medal and is the brainchild of cider-maker Greg MacNeice. It uses a variety of apples from his family’s orchards in County Armagh, home of the Armagh Bramley, which recently gained European protected name status.
Greg MacNeice commented, “Winning such influential recognition for our Traditional Dry Cider just a few months after the launch of our range is a marvellous boost for the business and a tremendous endorsement of the quality of the new product”.
Mac Ivor’s a 5.6% ABV Traditional Dry accompanies a 4.5% ABV Mac Ivor’s Medium and the two ciders are now on sale in over 200 bars, restaurants and off-licences around the country. They’ve also been listed by the Shilling Group, one of Scotland’s leading pub chains.
Both are made using 100% fresh-pressed apples and have been developed by Greg, an experienced cider maker. They both feature eye-catching branding and Point Of Sale.
Greg developed the ciders after four years of market research in Ireland, the UK, France and the US. His family has been growing apples for over 150 years in Armagh, managing more than 100 acres of orchards.
The 125 year-old International Brewing Awards is the oldest international beer competition in the world and the awards are held every two years at the National Brewery Centre in Burton.
They are often dubbed ‘the Oscars of the brewing industry’.
This year, a panel of 40 experts judged almost 1,000 beers and ciders from 47 countries.
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