New ‘better for you’ Irish brand Pure Treats launched in supermarkets nationwide

The Pure Treats range includes Berry Burst, Choco Chip and Lemon Drizzle options

Low in sugar, big on taste, the Pure Treats range contain less than half a teaspoon of sugar in each mini cake


Brand Central

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26 February 2020

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Pure Treats, a new, low in sugar, award-winning brand, introduces a tasty range of mini cakes which are proudly produced in Ireland. Naturally sweetened with zero compromise on flavour, Pure Treats is now stocked by retailers nationwide.

Ticking the ‘healthier you’ box, the Pure Treats range contains only natural plant-based sugar replacements which reduces the sugar content by up to 90% and calories by up to 40%, making it the perfect guilt-free treat that doesn’t compromise on taste. The Pure Treats range contain less than half a teaspoon of sugar in each mini cake, offering a treat with less calories and slow releasing sugars; good news for everyone and diabetic friendly.

Each Pure Treat pack contains two light and fresh, individually wrapped mini cakes, making it an ideal treat to share now or to keep for later. The Pure Treats range (SRP €2.99) is now available in Dunnes Stores, SuperValu and Avoca outlets, along with a host of independent retailers nationwide. All flavours will shortly be available in a single serve option.

The Pure Treats range includes:

  • Berry Burst – Winner of a Blas na hÈireann 2019 Award, the Pure Treats Berry Burst is a light and fluffy muffin-like cake with fresh raspberries, blueberries and red currants.
  • Lemon Drizzle – A light madeira cake with a lemon drizzle topping.
  • Choco Chip – A light and fluffy chocolate sponge made with the finest cocoa and topped with chocolate chips.

For more information on the range, visit, Instagram: /, Facebook: /PureTreats and Twitter: /Puretreatcakes.



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