National Lottery recognised for Shopper Marketing campaigns at All Ireland Marketing Awards
National Lottery's success recognised in delivering effective campaigns designed to engage the shopper and guide the purchase process
Print6 June 2023
The National Lottery has been awarded the overall Shopper Marketing award at the recent All Ireland Marketing Awards.
The award recognised the National Lottery’s success in delivering effective campaigns designed to engage the shopper and guide the purchase process; achieving increased brand and product consumption and changing shopper behaviour.
Shopper Marketing has the unique role of bringing to life brand strategy, driving both sales and brand equity through nudging and influencing shoppers at that very moment when they are choosing a product or service both in-store and online.
Understanding shopper typologies and what drives shopper behaviour is key in order to deliver shopper experiences that achieve competitive advantage. The best shopper marketing campaigns use a variety of tactics to entice the shopper at multiple touch points on their path to purchase such as displays, demonstrations, fixturisation, ambiance, social media and digital marketing and adapt execution programmes to suit differing channels or brand, product or service formats.
The All Ireland Marketing (AIM) Awards and gala dinner were held in the Clayton Hotel, Burlington Road, Dublin on 18 May 2023.
The full list of winners is outlined below:
| All-Ireland Marketing Award Winners 2023 | |
| Marketing Champion 2023
Gráinne Wafer, Diageo Global Director Beer, Guinness, Baileys, and Smirnoff |
|
| 1. Public Relations Campaign Award | Fáilte Ireland |
| 2. Corporate Social Responsibility Award | Glenveagh Homes |
| 3. Client Agency Collaboration Award | Tourism Northern Ireland and BBDO |
| 4. Sustainability Award | Allianz |
| 5. Advertising Campaign Award | Vodafone Ireland |
| 6. Brand Campaign Award | Heineken – Birra Moretti |
| 7. International Marketing Award – B2B | Square |
| 8. International Marketing Award – B2C | WHOOP |
| 9. New Product Award | O’Brien Fine Foods |
| 10. Gradam Margaíochta le Gaeilge | SuperValu |
| 11. Insights & Market Research Award | PepsiCo Ireland |
| 12. Young Marketer Award | Pat Spillane – Suntory Beverage & Food Ireland |
| 13. Integrated Marketing Award | Guinness – Diageo Ireland |
| 14. Marketing Innovation & Creativity Award | Marie Keating Foundation |
| 15. Customer Experience Award | Permanent TSB |
| 16. Digital Marketing Campaign Award – Consumer | Tayto Snacks |
| 17. Online Channel Marketing Award | An Post Money |
| 18. Entertainment Sponsorship Award | Bewley’s Tea and Coffee |
| 19. Sports Sponsorship Award | Irish Life |
| 20. B2B Marketing Award | Laya Healthcare |
| 21. Digital Marketing Campaign Award – B2B | Square |
| 22. Small Business Marketing Award | 4tec |
| 23. Shopper Marketing Award | The National Lottery |
| 24. Marketing Team of the Year Award | Sky Ireland |
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