National Lottery recognised for Shopper Marketing campaigns at All Ireland Marketing Awards

Susan O’Shea, Emily O’Kane and Jim O’Connor from the National Lottery. celebrating with their award

National Lottery's success recognised in delivering effective campaigns designed to engage the shopper and guide the purchase process


Brand Central

6 June 2023

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The National Lottery has been awarded the overall Shopper Marketing award at the recent All Ireland Marketing Awards.

The award recognised the National Lottery’s success in delivering effective campaigns designed to engage the shopper and guide the purchase process; achieving increased brand and product consumption and changing shopper behaviour.

Shopper Marketing has the unique role of bringing to life brand strategy, driving both sales and brand equity through nudging and influencing shoppers at that very moment when they are choosing a product or service both in-store and online.

Understanding shopper typologies and what drives shopper behaviour is key in order to deliver shopper experiences that achieve competitive advantage. The best shopper marketing campaigns use a variety of tactics to entice the shopper at multiple touch points on their path to purchase such as displays, demonstrations, fixturisation, ambiance, social media and digital marketing and adapt execution programmes to suit differing channels or brand, product or service formats.

The All Ireland Marketing (AIM) Awards and gala dinner were held in the Clayton Hotel, Burlington Road, Dublin on 18 May 2023.

The full list of winners is outlined below:

All-Ireland Marketing Award Winners 2023
Marketing Champion 2023

Gráinne Wafer, Diageo Global Director Beer, Guinness, Baileys, and Smirnoff

1.       Public Relations Campaign Award Fáilte Ireland
2.       Corporate Social Responsibility Award Glenveagh Homes
3.       Client Agency Collaboration Award Tourism Northern Ireland and BBDO
4.       Sustainability Award Allianz
5.       Advertising Campaign Award Vodafone Ireland
6.       Brand Campaign Award Heineken – Birra Moretti
7.       International Marketing Award – B2B Square
8.       International Marketing Award – B2C WHOOP
9.       New Product Award O’Brien Fine Foods
10.   Gradam Margaíochta le Gaeilge SuperValu
11.   Insights & Market Research Award PepsiCo Ireland
12.   Young Marketer Award Pat Spillane – Suntory Beverage & Food Ireland
13.   Integrated Marketing Award Guinness – Diageo Ireland
14.   Marketing Innovation & Creativity Award Marie Keating Foundation
15.   Customer Experience Award Permanent TSB
16.   Digital Marketing Campaign Award – Consumer Tayto Snacks
17.   Online Channel Marketing Award An Post Money
18.   Entertainment Sponsorship Award Bewley’s Tea and Coffee
19.   Sports Sponsorship Award Irish Life
20.   B2B Marketing Award Laya Healthcare
21.   Digital Marketing Campaign Award – B2B Square
22.   Small Business Marketing Award 4tec
23.   Shopper Marketing Award The National Lottery
24.   Marketing Team of the Year Award Sky Ireland





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