MyDaily launches across the island of Ireland
O’Reilly’s Wholesale launches MyDaily, a fresh convenience brand with Evaro coffee, empowering Irish retailers through community, quality, and innovation
Print25 August 2025
O’Reilly’s Wholesale have recently announced the launch of MyDaily, a brand-new symbol brand set to redefine convenience retail across the island of Ireland.
Built on the promise of ‘convenience you can depend on,’ MyDaily represents a fresh chapter for independent convenience stores.
Supported by the trusted expertise and supply network of O’Reilly’s Wholesale, the brand provides retailers with the strength of a recognised identity while staying rooted in local communities.
Partnerships
MyDaily will deliver the strength of a full central billing range, powered by partnerships with a wide network of trusted suppliers across the island of Ireland.
This will give retailers the advantage of streamlined operations, sharper pricing, and access to a comprehensive product mix, designed to meet the needs of their local communities.
As part of the rollout, MyDaily is also unveiling Evaro Coffee – an exclusive new premium coffee range.
Inspired by our vision to bring a truly exceptional, smooth, sweet, yet full-bodied flavour coffee to Ireland.
Arron Potts, head of Development at O’Reilly’s Wholesale, said: “MyDaily is all about combining dependability with innovation, bringing a new standard of convenience to Ireland.”
“Alongside our new symbol brand, the launch of Evaro coffee showcases our commitment to quality products with strong provenance – helping our retailers offer something unique while building stronger connections with customers.”
By working in partnership with independent retailers, MyDaily ensures that every store remains rooted in its community while benefiting from the strength and consistency of a recognised national brand.
With marketing support, category expertise, and tailored retail solutions, O’Reilly’s Wholesale is committed to helping partners thrive under the MyDaily banner.
With stores set to open across the island in the coming months, MyDaily promises to make everyday shopping easier, while Evaro ensures every coffee moment is one to savour.
© 2025, ShelfLife by Ryan Brennan
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