Musgrave signs exclusive partnership agreement with The Happy Pear
The two companies have enjoyed a close working relationship since The Happy Pear joined SuperValu’s Food Academy Programme back in 2013
Print16 January 2020
Musgrave has signed an exclusive partnership agreement across the island of Ireland with The Happy Pear, the leading vegetarian and vegan food brand.
Under the terms of the agreement, Musgrave will have exclusive rights to the production, distribution and marketing of all Happy Pear retail products – i.e. packaged products sold in nationwide retail channels. The Happy Pear will continue to operate its cafés, foodservice franchise partnerships, production facilities plus educational courses and related services, which are excluded from the partnership.
The agreement also includes a framework for both companies to co-operate in developing and activating international markets for Happy Pear retail products.
The two companies have enjoyed a successful close working relationship since The Happy Pear joined SuperValu’s Food Academy Programme in 2013. The Happy Pear range of retail food products has been available in SuperValu, Centra and in other leading independent retailers and health food stores across Ireland.
Musgrave CEO, Noel Keeley described the partnership as an “excellent strategic fit for Musgrave”, given its “driving commitment to support healthier lives”.
“We are looking forward to bringing the Happy Pear products to more people across the island of Ireland and to new markets internationally,” Keeley said, adding that the agreement also supports Musgrave’s ‘Growing Good Business’ strategy of partnering with brands to deliver long term sustainable growth.”
Dave and Steve Flynn of The Happy Pear described Musgrave as “a big part” of their brand story. “After starting out 15 years ago with a small veg shop,” they said, “we have grown The Happy Pear to four cafes, a farm, a coffee roastery, an online health education courses provider and a supplier of an amazing range of healthy food products.
“We want more people to experience our healthy foods and we want to develop and offer new products,” the Flynns added. “Musgrave gives us the scale we need and is a like-minded partner with a team of retailers who believe in helping people to live healthier lives.”
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