Musgrave MarketPlace donates more than half a million meals to charities through FoodCloud
Working in partnership with Food Cloud, Musgrave MarketPlace donation equates to 250 tonnes of food and a saving of €750,000 to Irish charities, and by diverting food from landfill, the group has prevented over 800,000 kilos of CO2 emissions from entering the earth’s atmosphere.
15 April 2019 | 0
Musgrave MarketPlace has donated over 550,000 meals to charities in Ireland through its partnership with FoodCloud. A donation which equates to 250 tonnes of food and a saving of €750,000 to Irish charities.
Through its food donations, that would otherwise have been diverted to landfill, Musgrave MarketPlace has prevented over 800,000 kilos of CO2 emissions from entering the earth’s atmosphere and damaging the environment.
As food waste is a huge contributor to climate change, the Irish wholesaler says it is committed to doing everything possible to build a more sustainable future and its partnership with FoodCloud is a key focus for the business.
FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via a software platform, allowing them to donate food easily, directly to charities that need it.
Since Musgrave MarketPlace established its partnership with FoodCloud in 2016, a variety of Irish charities have been able to reduce weekly food costs by an average of 30%. Musgrave MarketPlace now donates from its central distribution centre in Blanchardstown as well as its seven branches nationwide. It also contributes to achieving one of the many commitments set out in ‘Taking Care of Our World’, the Musgrave 2020 sustainability strategy which commits to alleviating food poverty by supporting food re-distribution charities.
Musgrave MarketPlace donates surplus food from its seven branches directly to Irish charities through the FoodCloud app. Donation details are entered in to the app before 9am each morning and the charity will then respond to this notification. Each branch will get an update via the app by 10am, and donations are collected between 11am-12pm.
“Through our partnership with FoodCloud we have helped provide quality, fresh produce to some of the most vulnerable people in our communities,” said Catherine Lambe, human resources director at Musgrave Marketplace.
Aoibheann O’Brien, co-founder at FoodCloud praised the dedication of the Musgrave MarketPlace team in achieving this milestone. “To surpass the 550,000th meal donation mark in such a short period of time is testament to the effort put in and the work carried out by the dedicated staff at Musgrave MarketPlace,” O’Brien said.