Musgrave MarketPlace and Circle K enter new five-year partnership
Food and beverage deal worth €300m over five years
Print23 November 2021
Musgrave MarketPlace and Circle K have today signed a new five-year strategic partnership. Under the terms of the partnership, Musgrave MarketPlace will supply the Circle K network of company-owned and franchise service stations.
The partnership is worth over €300 million to Musgrave MarketPlace and continues a 20-year relationship between Musgrave MarketPlace and Circle K (previously Shell, Esso and Topaz).
Circle K will supply fuel to 14 service stations owned and operated by Musgrave in the Republic of Ireland and Northern Ireland, with these forecourts rebranding to Circle K over time – bringing Circle K’s total store count on the island to 425.
Additionally, Circle K will supply fuel to the Musgrave MarketPlace fleet of delivery vehicles across the Island of Ireland.
Musgrave MarketPlace will supply over 165 Circle K forecourts nationwide with a variety of product categories including grocery, beverages, catering, chill & frozen food, and impulse – a total of 2,500 food and beverage products. The wholesaler will also supply fresh products such as salads, meats, pastries and sandwich fillings, alongside frozen products.
With an extensive product range in all key food and beverage categories, Musgrave MarketPlace says it is proud to support over 680 local Irish suppliers, with over 3,500 Irish products in its range. This continued partnership will also give a significant boost to local suppliers during these uncertain times, in line with the company’s commitment to supporting Irish.
“We are delighted to continue our longstanding relationship with Circle K,” said Michael McCormack of Musgrave MarketPlace. “After many successful years working together, we understand their business needs and are confident we can continue to provide a first-class range and service to Circle K forecourts nationwide.
“As an Irish family-owned business with 145 years of experience, building long-term partnerships is important to us – indeed it’s one of our Musgrave values,” he added. “Being reappointed, after a competitive tender process, is an endorsement of our values and approach to business.”
“Alongside Circle K’s own extensive and high-quality product range, our ongoing partnership with Musgrave MarketPlace and access to its outstanding offering enables us to continue delivering a really compelling offering to our customers,” said Gordon Lawlor, managing director of Circle K.
“We are also excited to be building on an already very strong partnership on the fuel side, by expanding our fuel partnership to 14 service stations on both sides of the border and moving to become Musgrave’s preferred fuel supplier in Northern Ireland,” he added. “These 14 new sites bring our total store count to 425, and we are confident that this partnership will provide opportunities for further growth in the coming years.”
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