Murphy’s launches ‘Official’ campaign
The Cork stout announced its new campaign which looks to play on the brand's strong associations with its own home region
12 June 2009
Last month Murphy’s stout unveiled its latest advertising campaign. Entitled ‘Official,’ the print, outdoor and online campaign, which was developed by Heineken Ireland and Cawley Nea, Dublin, runs across a number of titles including The Examiner, Evening Echo, Cork Independent, Southern Star, and the Corkman, alongside online sites such as examiner.ie, independent.ie, munsterexpress.ie, gumtree.ie, breakingnews.ie and ticketmaster.ie amongst others.
The outdoor executions are largely site specific and featured on prominent outdoor and landmark sites across Cork city and county during the month of May, with a second burst planned for later in the year. The new campaign was created by Alan Kelly and Stephen Rogers of Cawley Nea.
Commenting on the new advertising, Thomas Brady, stouts brand manager at Heineken Ireland said: “In demonstrating that nobody knows Cork like Murphy’s knows Cork, this campaign plays not only on strong local knowledge of key landmarks, and on the pride and colloquialisms of the Cork people, but also on the special status that Murphy’s enjoys as the stout of choice in this area.”
He continued: “Murphy’s is committed to producing high quality and thought provoking advertising. This campaign demonstrates the affinity for the brand throughout Cork city
The new ‘Official Pint of Us’ campaign aims to build on that success and maintain Murphy’s position as Cork’s premium stout offering.