M&S takes new marketing tack

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The famous 'not just food' tag will give way to a new generation of ads featuring celebrities such as Sir David Jason



11 September 2008

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M&S ‘Not just food’ tag line to be set aside

 Marks & Spencer is to set aside its “not just food” message in order to widen its appeal amid tougher economic times, it has been reported. Instead, the company is launching a new sales boosting campaign, featuring well-known celebrities such as Sir David Jason, making its television debut on the first weekend of September. According to Steve Sharp, executive director of marketing, the new ads aim to highlight the quality of the raw ingredients in M&S prepared food, as well as its “restaurant quality” dining experience.



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