M&S celebrates 40 years in Ireland
Retailer marks anniversary with surprise gifts and acts of kindness for customers, alongside the introduction of a limited-edition Irish pack of its iconic Percy Pig confectionery
Print14 November 2019
To mark the milestone year, M&S introduced a limited-edition Irish pack of its iconic Percy Pig confectionery
Marks & Spencer is marking the official 40th anniversary of its arrival in Ireland. The first store opened on Dublin’s Mary Street on 13 November 1979.
M&S marked the day with a series of in-store celebrations, including an archive installation on the ground floor showcasing a snapshot of the history of the brand in Ireland. Customers could see examples of the uniforms staff would have been wearing, as well as womenswear from the 1970s/80s.
The first customer through the doors yesterday was presented with a bottle of Champagne and flowers. Following this, the next 100 customers to visit the store received Golden Tickets, which entitled them to M&S Gift Cards of varying amounts. Customers were also surprised with random acts of kindness throughout the day.
To mark the milestone year, the retailer introduced a limited-edition Irish pack of its iconic Percy Pig confectionery. Percy & Penny made a surprise guest appearance to say hi! They were on-hand throughout the day meeting customers and handing out the recently launched Percy Pig advent calendar.
In a nod to the recently launched M&S Christmas ad, 40 dancers took to the street outside the store for a dance performance to House of Pain’s ‘Jump Around’.
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