Mr Red Bull dies

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Pictured: Ronald Kers of Valeo Foods Group (Photo by Dave Warren/Picture Team)

Chaleo Yoovidhya, the self-made Thai billionaire and inventor of Red Bull, has died aged 89.

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Off-trade

26 March 2012

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The energy drink – Krathing Daeng or Red Bull –  from his company TC Pharmaceuticals has today become synonymous (as a mixer) with vodka in the Irish on-trade, but was originally sold to Asian truck drivers and labourers in the 1970s before going on to become a global brand.

 

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