Moy Park breaks the ice in new deal
Moy Park describes first supply contract with Iceland Ireland as "an important milestone in the growth of the brand”
6 July 2021 | 0
In a first for the company, Moy Park has secured a deal with Iceland Ireland to supply 12 of its branded products to 27 of the retailer’s stores across the Republic of Ireland.
The new lines incorporate BBQ and coated chicken products, including Moy Park’s signature garlic and herb kievs, southern fried mini fillets and Cajun chicken sizzlers, as well as ready to eat roast chicken breast fillets.
Emma Murphy from Iceland Ireland said the new partnership with Moy Park fits in with the retailer’s long-standing commitment to supporting local suppliers across the island of Ireland.
“Currently, we are working with over 70 local suppliers and farmers across our 27 Republic of Ireland stores,” Murphy said. “Iceland is undoubtedly the home of frozen, but we also provide customers with a wide variety of fresh locally sourced produce. Our customers continue to be surprised when they discover the ever-expanding range of Irish products available in store and we are delighted that Moy Park products will now also be available for our shoppers to enjoy.”
“It’s fantastic news for the business and the Moy Park brand,” added Estelle Robinson, commercial manager at Moy Park.
“To secure a supply contract with Iceland Ireland for the first time is an important milestone in the growth of the brand,” she said.
“These new listings with Iceland will give more people the chance to try our range of branded lines, possibly for the first time, and we’re confident they will become weekly shopping staples.”
The new Moy Park branded products are currently available across Iceland Ireland stores.