McDonnells Curry Sauce is making waves down under
McDonnells curry sauce has enjoyed strong success in Woolworths, the number one retailer in Australia, with the brand planning continued growth and distribution. The brand says the Irish disapora has been pivotal to its sales success in that part of the world.
12 June 2018
In 2017, one of Ireland’s favourite curry sauces, McDonnells, launched in Woolworths, Australia’s number one retailer with 440 stores nationwide.
Less than one year later, the brand has become the leading product in its category and is also number one in terms of value sales with initial sales proving extremely positive.
To create awareness and to tap into the Irish diaspora in Australia, the Boyne Valley Group says it drove consumers into Woolworths stores using social media advertising. One Irish ex-pats said that McDonnells “is one of those brands you long for when away from home.
“To be able to pick it up as part of my shop in Woolworths is a real treat. It brings that undeniable taste of home to me and my family instantly”.
The McDonnells brand plans to continue its success in Australia and drive significant growth through increasing distribution and support of the brand via targeted social media activity.