Maxol invests €7m in upgrades to forecourt network
Group "back on track" after "investment programme in Ireland came to a halt on several occasions due to the pandemic"
Print14 July 2021
Maxol has revealed an extensive €7m investment programme for its forecourt network in the Republic of Ireland.
Since 2012, Maxol has invested over €220m in its 236-strong network across Ireland and is already planning a major investment programme for 2022.
The latest announcement includes an investment of more than €1m each for the refurbishment of two high-profile sites: Maxol Ballycoolin, Dublin and Maxol Riverside in Navan.
“Much like last year, 2021 hasn’t been quite the year we had planned for,” said Brian Donaldson, CEO, The Maxol Group.
“Our investment programme in Ireland came to a halt on several occasions due to the pandemic, but we remain committed to our plans, and it is great to be back on track and looking ahead to the future with confidence.
“The past ten years have seen us transition from being a fuel centric brand to one that is more known for our food offering,” he added. “To achieve this, we have been redeveloping existing service stations by introducing more eat-in and seating areas, together with family friendly spaces, wherever possible.”
Works have begun at Ballycoolin and include a new Maxol Deli and a drive thru Burger King. The external seating area will benefit from additional benches, screens, lighting, and umbrellas, to enable Covid-friendly outside seating alternatives.
Meanwhile, in Maxol Riverside, premium artisan burger brand Boss Burger will open at the site. The shop is also being extended and provides for a larger new Maxol deli, a new customer seating area, additional car parking, a new off licence and a new car wash.
The company recently invested €3m in Maxol Newbridge, which saw the Kildare service station transformed with an extensive upgrade to the forecourt as well as the opening of the company’s first drive thru Burger King.
Work will also commence at other Maxol service stations across the country and depending on the site will include shop extensions, premium fuel, additional car parking spaces, new food franchises, Maxol Deli upgrades, drive thru Burger Kings and car wash upgrades.
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