Maxol Christmas Coffee Cup campaign brewed €60K in donations for Aware

Drew Flood, business development manager of Aware and Brian Donaldson, CEO, Maxol with Rue the miniature cockapoo

Retailer has donated €600,000 to the mental health charity over seven years



24 January 2023

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Maxol’s annual Christmas coffee fundraiser has raised €60,000 for the mental health charity Aware. Launched in the lead up to Christmas 2022, Maxol’s ‘pay it forward’ initiative aimed to promote the spirit of kindness across Ireland by encouraging customers to purchase a coffee or hot drink for someone else.

In line with previous Christmas fundraisers, for every cup of Rosa Coffee or hot drink bought at one of Maxol’s service stations in November and December, 10c was donated directly to the charity.

Aware is the national organisation providing support, education and information services to people impacted by depression, bipolar disorder and related conditions. Aware directly supports 50,000 people from communities all over Ireland each year via its support services and positive mental health programmes, with many more accessing its website for information and resources.

“We’re proud to support Aware and the selfless work its team of volunteers do every day across the country,” said Brian Donaldson, CEO of The Maxol Group.

“We’ve been working with Aware for seven years, and we’ve seen first-hand how important fundraising initiatives such as our Christmas coffee campaign is for the charity,” he added. “Thank you to all our valued customers, retailers and staff who have supported this wonderful cause in 2022 and have helped many people who have been going through tough times.”

Drew Flood, business development manager of Aware, expressed the charity’s gratitude to Maxol, its retailers and its customers.

“We rely heavily on the generosity of the public and corporate organisations like Maxol to ensure we can continue to provide our free and essential services,” Flood said.

“€60,000 is a fantastic fundraising result and we are very grateful to Maxol, its retailers and all the customers throughout the country who purchased a Rosa coffee over the Christmas period. Every single euro raised makes a difference, contributing towards the support of another person or delivery of another positive mental health programme. Importantly, it has also raised awareness of mental health in communities all over Ireland. Thank you.”





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