Maxol appoints Sherry Communications as PR agency in Republic of Ireland

Megan Virgo, Sherry Communications; Brian Donaldson, CEO, Maxol; Rachel Sherry and Fiona Thornton, Sherry Communications; and Caroline Burton, head of marketing, Maxol

As Maxol continues ongoing investment in expansion of its service station network and refresh of its retail offer, Sherry Communications comes on board as new PR agency

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Brand Central

Maxol has appointed Sherry Communications as its PR agency for the Republic of Ireland, working across consumer PR, sports sponsorship and corporate positioning.

Established in 1920 by William McMullan, the family-owned business currently has a network of 231 service stations, of which 115 are company-owned.

Caroline Burton, head of marketing at the Maxol Group, said the appointment came at an important time for the business as it continues to expand its service station network and refresh its retail offer.

She also alluded to “a number of exciting announcements in the pipeline”, with several growth announcements planned for 2019.

Rachel Sherry, MD of Sherry Communications, said the agency is excited to work “with such an iconic Irish brand and long-established business with an impressive retail network.

“We look forward to building awareness of the Maxol brand even further as it continues to evolve,” she added.

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