Mash Direct launches platform to help job seekers find local work

Feed the Nation NI will help individuals to gain employment in the food and drink industry



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15 April 2020 | 0

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Mash Direct has initiated a campaign to help job seekers both North and South to find work.

The ‘field to fork’ vegetable accompaniments brand has launched Feed the Nation NI, a new employment match making service in Northern Ireland. The initiative will enable those looking for work in the current climate to gain employment in the food and drink industry.

The platform matches candidates to the job most suited to their skills and location and is designed to get people into work as quickly as possible. Job roles for engineers, drivers, warehouse operatives, factory production, farm workers and more are available.

To launch Feed the Nation NI, Mash Direct has also joined forces with leading brands, Finnebrogue Artisan, Dale Farm and Irwin’s Bakery, and secured support from Invest NI.

“The Feed the Nation NI initiative started out as a conversation between local food producers,” said Jack Hamilton, chief operations officer at Mash Direct. “We knew that we needed to act fast, so we came up with the idea to build a platform where jobs could be posted by employers and CVs could be posted by job seekers. Food production is vital in the fight against Covid-19, and we need all hands-on deck to keep us going. We can’t feed the nation without help from our community.

“We have seen a huge surge of consumers purchasing Mash Direct products. Right now, individuals are wanting to make sure they and their families are eating healthily. Our products can be delivered to consumers’ doorsteps and have been because people are looking for high quality convenience food. Demand for our range has increased by 28%.”

Available in multiple retailers, the Mash Direct range can be found at Tesco, Dunnes, Supervalu, Spar, Eurospar and independents and convenience stores throughout Ireland.

To learn more about Feed the Nation NI, visit




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