Marks & Spencer Liffey Valley partners with The Butler’s Pantry

Sweet new deal between Marks & Spencer Liffey Valley and The Butler’s Pantry, sees new fresh dessert partnership launched at the Liffey Valley store

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With Irish produce front of mind, M&S has announced a new partnership with Wicklow-based company, The Butler’s Pantry.

Marks & Spencer Liffey Valley has unveiled its new fresh dessert partnership with The Butler’s Pantry, in a partnership which is a first for both businesses and reflects their “shared ethos of provenance, quality and value”.

The Butler’s Pantry managing director, Nuala Delaney said the group was delighted to announce the exciting partnership with M&S Food.

“For over 35 years, The Butler’s Pantry has been making delicious handmade food and we are proud to partner with a brand who shares our values and passion for quality,” Delaney said. “This collaboration introduces our range of renowned, hand-crafted cakes and desserts to even more customers. From cheesecakes with buttery, crumbly biscuit bases to decadent tangy Lemon Meringue Pie and light, fluffy sponges, Liffey Valley customers will be spoilt for choice.”

Meanwhile, M&S trading director for Ireland Eddie Murphy described The Butler’s Pantry as “an iconic Irish brand”.

“This is a continuation of M&S’ commitment to stocking local Irish producers in our stores,” Murphy said. “M&S has built strong relationship with Irish customers since opening here over 40 years ago and we are certain that M&S Food shoppers will be delighted with this new offering in our bigger, better and fresher Liffey Valley store.”

Relying only on the freshest ingredients, The Butler’s Pantry makes all of its food by hand and from scratch in its Co. Wicklow kitchen. All of the products that are now stocked in M&S Liffey Valley are created by award-winning chefs and bakers using fresh Irish ingredients.

The new M&S Liffey Valley situated in Liffey Valley Shopping Centre, Fonthill Road, was last week officially unveiled with a 25% bigger Foodhall; a wider, more local range of Irish produce; new digital shopping options; and ‘try-before-you-buy’ stations for coffee and wine.

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