Marks & Spencer introduces brands to Irish stores
Print15 September 2010
Marks & Spencer is introducing branded food products to its Irish stores this month, following successful trials in the UK. The selected range of up to 450 branded grocery and household products will be available in all 20 M&S stores by mid September.
Each M&S store will offer an edited selection of the range chosen according to its size, starting from around 150 products in smaller stores up to the full range of around 450 products in larger stores.
In a press statement, the retailer said that in addition to international brands such as Coca Cola and Kellogg’s, over 50 Irish favourites have been specially added to the range for local customers, including Tayto Crisps, Flahavan’s Oats and Barry’s Tea.
All of the branded products will be competitively priced, and key lines will be price matched weekly with the other major supermarkets.
The group added the brands “have been specifically chosen with customer convenience in mind” and confirmed that no M&S products will be de-listed or replaced.
The offer will focus on brand-dominated categories where M&S would typically have a low market share such as soft drinks, confectionery, beer, laundry, personal care, and pet food; or on filling gaps where M&S has no own brand equivalent.
Sharon Colgan, programme director of the Love Irish Food initiative also said she believed the move would provide a “new retail platform” for Irish brands, by stocking almost 10 of its member brands in stores nationwide.
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