Marketing Bites

Holly Carpenter helps launch Dr. Oetker's frozen challenge at Dublin's Grand Canal Quay
Holly Carpenter helps launch Dr. Oetker's frozen challenge at Dublin's Grand Canal Quay
Brand Central

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22 September 2016 | 0

Dr. Oetker’s Icy Promotion

Dublin readers who visit the city’s Grand Canal Quay area will this weekend see a mouth-watering sight as Dr. Oetker Ristorante launches its Great Italian Lock-In campaign with a giant ice sculpture. The giant padlock will aims to promote the pizza brand’s freshness credentials by suspending pizza ingredients within, while passers-by will have the opportunity to €500 cash by guessing the exact time the pizza box falls out of the ice padlock.

Meanwhile, Dr. Oetker Ristorante fans can also take to twitter and facebook in order to win a trip to Italy using the #GreatItalianLockin hashtag. To learn more, visit Dr. Oetker on Facebook or visit www.oetker.ie.

Franciscan Well launches 330ml can range

Franciscan Well cans will be available in bars and off-licenses across Ireland

Leading Irish craft beer producer Franciscan Well is bringing its award-winnign range of craft beers into a can format. The range, which includes Ireland’s number-one craft beer* Franciscan Well Rebel Red, the acclaimed Friar Weisse and multi-award-winning Chieftan IPA, will be available in 330ml cans for the first time in retailers and off-licenses across Ireland. Selected bars will also stock the cans.

 

Big investment for Forest Feast in bid to grow brand footprint

Kestrel Foods Ltd plans to invest £100,000 on its Forest Feast brand

Craigavon-based premium dried fruit and nut snack company Kestrel Foods Ltd, which currently exports to 36 countries worldwide, is to invest more than £100,000 in digital in a bid to grow its national and international footprint for its Forest Feast brand. The money will be spent over the next three years, up-weighting its resources across digital and online marketing and advertising.

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