Marketing bites

Back to school or back to work: Keelings Snack Pots are an easy way to get 'one of your five a day' - and other news for FMCG marketers - for the week 04/08/2016 - 11/08/2016


Brand Central

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12 August 2016

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SnackpotBack to school or back to work:

Keelings Snack Pots are ideal

As summer draws to a close and the new school term is on our doorstep, now is the time to really make the most of the remaining good weather. Many of your customers will no doubt be deciding to pack up the car and head for a picnic or an adventure, and Keelings Snack Pots are ideal for just such as occasion, helping families to get ‘one of their five a day’ quickly and easily.  The Keelings Snack Pot range has grown to encompass blueberries, baby strawberries, mixed berries, red and green grapes and Santini tomatoes.

Visit for recipe inspiration or check out Keelings Fruit on Facebook.

Subway and Pepsi Max launch summer of music campaign

The Subway brand and Pepsi Max have launched a new ‘Summer of Music’ campaign across both brands’ social media channels and in Subway stores. Aimed at millennials, the campaign features an exclusive online film with one of the most talked about Grime artists in the UK, Stormzy, and an in-store competition to win over a thousand music tickets. The campaign is the first collaboration between the two brands since Britvic was awarded a seven year contract to supply Subway stores throughout the UK and Ireland.

Exciting line-up planned for Gluten Free Living Show on 1 October

The Gluten Free Living Show is taking place on Saturday, 1 October in Dublin. The event is aimed at those interested in living gluten free as well as diagnosed coeliacs, and the line-up promises visitors a food focused, interactive and informative day on gluten free living. This includes a food fair with around 25 exhibitors, expert talks, cookery demonstrations and much more. The show is sponsored by SuperValu.

The show takes place on 1st October, 11am-4.30pm, in the Crowne Plaza Northwood, Santry, Co Dublin. Tickets are priced at €10 and can be booked in advance online via the Coeliac Society of Ireland website at The first 100 entrants will receive a complimentary gluten free goodie bag.

‘Capitolising’ on back to school sales 

Introducing an even-greater range of back to school non-food impulse products, Capitol Essentials has just the thing to fill any pencil case or schoolbag, ranging from stationery essentials to those ‘must have’ impulse products. The complete range including coloured pencils and crayons, highlighters, gel pens, sticky notes, note books, refill pads, math sets and smart calculators – are attractively packaged and can be mixed and matched to allow retailers to choose the products that will appeal to their shoppers.

To find out more, visit or speak to the sales team on 061 360 383.

Fyffes Ireland marketing manager Emma Hunt-Duffy is calling on fans across the country to get behind Dundalk FC and support Irish football on the European stage

Fyffes Ireland marketing manager Emma Hunt-Duffy is calling on fans across the country to get behind Dundalk FC and support Irish football on the European stage

Fyffes reaches out to Irish football fans

As Dundalk FC prepares to take on Europe’s finest, whether in the UEFA Champions League or Europa League, main sponsor Fyffes is backing the club’s ‘#GreenArmyNeeded’ campaign – calling on fans across the country to get behind the team and support Irish football on the European stage – with just a few days to go before their important UEFA Champions League qualifier against Legia Warsaw on 17 August.

To help Dundalk FC in their quest, supporters are asked to intensify their social media efforts using the hashtag #GreenArmyNeeded so that as many football fans as possible will answer the call.

US Senator Billy Lawless to open Irish Pubs Global Gathering event

What is it about the Irish pub? From Molly Malone’s in downtown Jakarta to Finn McCool’s in the home of jazz, New Orleans, the Irish pub has spread its reach to all four corners of the earth. In fact, there are an estimated 7,000 Irish pubs worldwide. This September, over 600 owners, operators and staff from the Irish pub sector from Ireland and all over the world will attend the fifth Irish Pubs Global gathering event.

Held over three days from 26 – 28 September in the Citywest Hotel, Dublin, the event includes a conference, trade exhibition and the annual Irish Pubs Global Awards. Billy Lawless, US Senator and former VFI President and US-based pub owner will travel to Dublin to open the event. For more information and to register, visit or email

Mercury Security has the Goldeneye

To the untrained eye it might look like just another van but inside, Mercury Security’s specially adapted Volkswagen Crafter is equipped with more than £75,000 worth of state-of-the-art technology designed to catch criminals in the act – sophistication that wouldn’t look out of place in the latest 007 thriller. The CCTV Rapid Deployment Unit has been unveiled as a fully-integrated mobile CCTV solution that has been designed to operate in areas needing protection, including isolated premises where there is little or no infrastructure, and to provide a swift response in the event of any criminal behaviour being detected.

For more information, interested parties should call 048 9262 0510, click on or email



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